![]() ![]() “You’re probably not going to be looking at the people who just got a great new job or just got married. “If you need a self-esteem boost, you’re going to look at people worse off than you,” Knobloch-Westerwick said. Overall, the researchers found that people tended to spend more time on the profiles of people who were rated as successful and attractive.īut participants who had been put in a negative mood spent significantly more time than others browsing the profiles of people who had been rated as unsuccessful and unattractive. “So the only real difference between the profiles was the ratings of career success and attractiveness signified by the dollar signs and hearts,” Johnson said. They were all relatively mundane and didn’t discuss any career or academic success, physical appearance or romantic relationships. ![]() When participants clicked on the profiles, they found that all the status updates were much the same. The profile images were blurred so that participants could not see what they actually looked like. They had either one-half heart (low attractiveness) or 4 1/2 hearts (high attractiveness). ![]() The key to the study was that the eight profiles were designed to make the people profiled appear attractive and successful – or unattractive or unsuccessful.Įach profiled person was ranked on a scale of 0 to 5 on both career success (number of dollar signs next to their profile) and attractiveness, or “hotness” (number of hearts).Įach profile had either half of a dollar sign (low career success) or 4 1/2 dollar signs (high career success). The overview page presented preview profiles of eight individuals, which the students could click on to read more. Afterward, all participants were asked to review what they were told was a new social networking site called SocialLink. ![]()
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